Evan Waetzman
UX Designer/Developer
Creative Technologist
About Me

With over 24 years of industry experience in both web design, front end development, and user experience design, I have a proven track record of being a leader and creating incredibly usable and cost effective web sites. Over the last 10+ years with Vanguard, I have become a well-trusted member of my teams and a good source of knowledge and implementation of design and UX strategies.

Main Skills
UX Design

Measure and optimise applications to improve ease of use, and create the best UX by exploring many different approaches to solve end-users' problems.

UI Design

The process of making interfaces in software or computerized devices with a focus on style so that users will find the site easy to use and pleasurable.

Front End Web Development

Determining the structure and design of web pages/site and then coding them, all while ensuring web design is optimized for multiple devices.


A process created to put the customer at the core of every decision the team makes in order to create an optimal UX.

Fun Fact
Self Taught Guitarist
NYS Rowing Champion
Drinks way too much coffee
18 Countries Visited
2012 - Present
Sr. UX Designer

Hired to serve as member of an internal group whose purpose is to design technically feasible interfaces that are intuitive and desirable to the end user.

2010 - 2012
UX Designer (Contract)

Hired as a contract-to-hire employee to serve as member of an internal group whose purpose is to design technically feasible interfaces that are intuitive and desirable to the end user.

2006 - 2009
Sr. Web Developer/Designer
Bryn Mawr Communications Group

Hired to serve the role of Senior Web Developer & Graphic Designer for 5 separate companies under the BMC umbrella. Responsibilities included UI/UX design, email marketing, and print design.

Designer (Contract)

Hired as a long-term contractor to help design and implement earning and redemption ads for MBNA's Online Banking Rewards programs, specifically for the NFL Rewards Program.

GUI Software Engineer
INS Diamond IP

Hired to overhaul the Graphic User Interface and User Experience for INS’s software. Responsibilities included UI/UX design, web development, logo design, and project management.

Director of Web Development
Lakefront Media, Inc.

Founded and managed the Multimedia and Web Design Department. Responsibilities included UI/UX design, web and ineractive development, print design, client relations, and project management.

Ithaca College - Roy H Park School of Communications
Bachelor of Computer Science in Corporate Communication
Ithaca, New York

Dual concentrations in Presentation Layout and Design and Instructional Design. Additional coursework: advertising, public relations, photography, management theory, and computer graphics systems. Extracurricular activities included Crew, Ad Lab Intercollegiate Competition, Instructional Design Competition, and the Ski Team.

My Skills
  • UX Design
  • UI Design
  • Photoshop
  • Illustrator
  • Axure RP
Coding Languages
  • HTML 5
  • CSS 3/SASS
  • JavaScript
  • AngularJS
  • RegEx
Additional Skills
  • Multivariate Testing
    There is no better no get anonymous user feedback than by running an experiment through multivariate testing methods. By comparing our variation(s) against the control, we are able to deduce what effects subtile changes in the UI (layout, imagary, or content) have on the user's interations.
  • Rapid Prototyping (High & Low Fidelity)
    In web development, prototypes are an effective method of conveying an idea to both the business partners and the development team. Over the years, I have used numerous methods to rapidly show teams how a page should be laid out. These include low fidelity sketches, high fidelity html prototypes with interaction, and using applications like Axure, UX Pin, & Sketch to create multiple levels of prototypes.
  • Agile/LEAN development
    Agile/LEAN development is a fantastic methodology to streamline the development process. Agile breaks a product down into smaller Minimal Viable Product (MVP) and then takes those individual MVPs and breaks them down into even smaller units of work. Doing this allows a team to test and learn to make sure that the product they're delivering matches the market need/expectations. LEAN takes the Agile product cycle and tightens the loop to make the iteration even shorter and enables rapid deployment. I've been using Agile and LEAN methodologies for the last 10 years.
  • LUMA/Design Thinking
    LUMA is a toolkit of activities that allow teams use design thinking for problem solving, ideation, and brainstorming. I've been trained in LUMA and currently working with my professional mentor to learn how to become a LUMA Facilitator.
  • ADA/WCAG Compliance
    I have been working with an internal team that is helping Vanguard to bring its websites up to standards to comply with the Americans with Disabilities Act (ADA). This means that we need to make sure that the site needs to be usable by people with all types of disabilities, including visual, cognitive, and physical. In order to accommodate these needs, we have adopted the Web Content Accessibility Guidelines (WCAG) and try to design according to their standards.
Case Studies
Retirement Readiness Enrollment
Multivariate Experimentation
Transitions Redesign
UX/UI Design & Strategy
Investor Questionnaire
Strategy, Design, & Development
Preretiree Experiments
Multivariate Experimentation
Strategy, Design, & Development
Lakefront Media, Inc.
Strategy, Design, & Development

The projects I have been working on for the last decade are proprietary in nature and not viewable outside a firewall. Please schedule a meeting if you'd like further information. I appreciate your understanding.

Get in Touch
  • Address . . . . . Berwyn, PA
  • Email . . . . . evan@waetzman.com
  • Phone . . . . . 551-427-8958